Like all good ideas, it started over some beer and oysters.
Inspired by the craft food movement that was starting to take off, founder and owner Matt Jamie told his buddy that he wanted to micro-brew soy sauce. Mostly because no one else in the US was doing it.
He had a chef’s background and classical French training, but Matt knew nothing about soy sauce. Or food manufacturing. Or running a business. But he didn’t let any of that stop him. When his kids were asleep he’d spend all his spare time researching soy sauce. He downloaded a business plan, and started talking to any expert he could. People said that it would never work, but when he tasted the first batch in his basement, he knew he’d struck gold.